OTT
Why: OTT ads are highly targeted, reaching viewers based on their preferences, location, and viewing habits. They’re ideal for brands looking to engage a tech-savvy audience.
Purpose: To showcase ads on streaming platforms like Netflix, Hotstar, or YouTube.
Digital/Creatives
Why: Digital platforms allow you to target specific audiences and measure the performance of your ads. It’s a versatile tool for increasing brand awareness, engagement, and conversions.
Purpose: To promote your brand online through social media, websites, and apps.